Bohemian is coming back in style, but Moonflower’s owner, Aimee, already knew it would. That’s why she opened up her shop on West Gay Street at 17 years old. She just had a feeling it would all come to fruition.
“It’s going on 26 years now,” Aimee said. “I opened it because I knew that’s what I wanted to do. I just took a risk that I don’t think I would have the courage to do now.”
The outfit our model Donna Grace wore, a chic, bohemian India print dress with a cold shoulder and embroidered front tie detail, paired with a natural arrowhead necklace, black onyx earrings, and a natural desert agate ring, really represented the style that Moonflower has monetized over the years.
“I think it’s a very good transitional outfit with the cold shoulder strap on the dress,” Aimee said. “It’s transitional and can be paired with boots and leggings. The print itself is very beautiful. I think our clothing is very hip.”
But the most outstanding aspect to Moonflower is its dedication to giving back to charities. All of their merchandise comes from, as Aimee describes them, ethics-based companies. And Moonflower gives 10 percent of their profits to various charities throughout the area, including American Red Cross and Doctors Without Borders, as well as giving 10 percent off to students.
“I think millennials especially really like our charity aspect,” she said, “especially because they see everything that’s going on in the world.”
Whether you’re in the millennial demographic or a little bit older, there’s something for everyone at Moonflower in 2017.
“I think in its own way, the bohemian fashion is coming back into style in a more flattering way,” Aimee said. “And it’s so versatile!”