Today only, Iron Hill Brewery and Restaurant will donate 20% of their guests’ food bill, which excludes alcoholic beverages, gratuity, and taxes, to the Gillian Reny Stepping Strong Center for Trauma Innovation on behalf of the Brigham and Women’s Hospital. Donating isn’t a new thing Iron Hill likes to do: it has often given out these coupons to raise awareness for other organizations and events.
I spoke with Rob D., the front-house manager who chose not to disclose his full name for the purposes of this post. He explained why Iron Hill’s “Give 20%” campaign is one of the many elements of Iron Hill that make it diverse and eclectic.
“We have about 1 or 2 of these campaigns a week,” Rob said. “And we also give 75 cents of every Triple Chocolate Hill cake sold to the Child Cancer Foundation and a second charity of our choice.”
I remarked on the frequency of these campaigns. Why is it so important for Iron Hill to give 20% of their revenue so often?
I paused in my note-taking and glanced up. If Iron Hill wasn’t actively seeking out these non-profit organizations, then what is it about the brewery and restaurant that is a go-to non-profits in search of donation campaigns?
“We’ve been in West Chester for about 20 years now,” Rob explained. “We’re a huge part of the community; West Chester is one of our keystone restaurants and I think it’s our longevity of always giving back a percentage of our revenue that drives these word-of-mouth campaigns.”
Tomorrow, Iron Hill will be hosting another “Give 20%” campaign for a scholarship organization, and will shortly after be giving back to Girls on the Run and A Taste of Chester County.
“It’s all about good karma,” Rob said. “These campaigns are one of the reasons I want to work here. We really care about our community.”
Make sure your coupon is presented to give 20%!